
Sri Hari Deep Kolagani
Director of CRM Engineering, Elastic | AI & Enterprise Architecture Researcher | Salesforce Application Architect
As the Director of CRM Engineering at Elastic, I lead distributed engineering teams to deliver scalable enterprise solutions supporting Sales, Service, Marketing, and Partner Operations. Based in Dallas, Texas, my work centres on optimising CRM platforms and driving the adoption of emerging technologies—specifically agentic AI and Agentforce—to enhance operational effectiveness.
Professional Background
My technical trajectory began in freelance development and evolved through critical roles at major organisations including Western Union, Intuitive Surgical, and Hitachi Vantara. Prior to joining Elastic, I served as a Senior Member of Technical Staff and Engineering Manager at Salesforce, where I contributed to internal scrum teams facilitating scale for global business customers.
Academic Research
Academically, I am a DBA Scholar at GlobalNxt University. My research investigates the intersection of Artificial Intelligence, CRM systems, and technology adoption frameworks. This scholarly work builds upon an MBA in Enterprise Information Systems obtained from California State University, Chico.
Community Leadership
I actively contribute to the technical community through regular thought leadership engagements:
- Conference Speaking: Five-time Dreamforce speaker, three-time TrailblazerDX speaker, and featured presenter at DevFest.
- Mentorship: Founder of SFDC Brewery, an initiative dedicated to mentoring aspiring professionals within the Salesforce ecosystem.
Connect & Explore
- 🌐 Portfolio: Geek Stuff
- 📚 Publications: Google Scholar
- 🔬 Research: ResearchGate
- 💼 LinkedIn: sriharideep
